melissa loza.

MELISSA LOZA · BRAND & CRM MARKETING

Hi, I’m Melissa.

Thoughtful
marketing.
Playful spirit.

I help brands find the right words by getting to know the people on the other side of the message.

Hands-on CRM and SMS experience. Customer-led thinking. The highest conversion rates on my Postscript team.

Get to know my work Say hello
Melissa smiling in a bright red dress
A people person, through and through.
Equal partscurious &
creative.

A LITTLE PROOF

Highest conversion rates
on my Postscript team.

The result of knowing the brand,
listening to customers, and making
every message feel considered.

01 / MY WORK

Good words.
Real connection.

I bring a brand’s personality into the conversation, with a clear purpose behind every message.

POSTSCRIPT · SMS & CRM

Getting closer to the customer.
Getting the message right.

I wrote and ran SMS campaigns for consumer brands, then got into the conversations myself. Hearing directly from potential customers helped me understand what resonated and where the messaging could work harder.

  • Campaign execution
  • Customer insights
  • Brand voice
Inside my Postscript work

WHAT I BROUGHT TO THE TEAM

01

Hands-on CRM &
SMS campaign execution

02

Direct customer conversations
that informed the copy

03

The team’s
highest conversion rates

BRANDS I SUPPORTED
THROUGH POSTSCRIPT

  • Jones Road Beauty
  • Thrive Cosmetics
  • Caraway
INSPI HANDCRAFTEDFOUNDER & CREATIVE DIRECTOR

A brand built
from the heart.

I built a consumer lifestyle brand from the ground up, shaping everything from its voice and products to its packaging, social content, and in-person experience.

85%sell-through at flagship
market events

TARGETEXECUTIVE INTERN

Bringing the brand
into the real world.

I led associates in creating brand-aligned store experiences and visual merchandising, with a close eye on customer traffic and how people experienced the store.

A consistent brand experience matters at every touchpoint.

02 / MY APPROACH

A good message
starts with listening.

I like getting into the details: how a brand speaks, what a customer needs, and what their response tells us.

01

Know the person.

Talk with customers. Pay attention to their questions and reactions. Understand what matters to them before deciding what to say.

02

Find the voice.

Write with the brand’s personality and the customer’s perspective in mind. Make the message relevant, clear, and recognizably on brand.

03

Keep learning.

Look at responses and conversion performance. Try new creative approaches and bring those insights into the next campaign.

A LITTLE OF HOW I THINK

From “I’m curious”
to “let’s play.”

Getting someone interested is a start. Helping them feel ready to join in is where thoughtful lifecycle messaging can make a difference.

A welcome-journey concept for a fictional tabletop game, exploring how the next message changes with the player’s experience.

Explore the welcome concept
PORTFOLIO CONCEPT
LANTERN TABLE

Your first game
starts with
one small step.

A little encouragement goes a long way.
Illustrative concept · Not a live campaign
Melissa laughing and striking a playful pose outdoors in her red dress
A little fun is always a good idea.

03 / A LITTLE ABOUT ME

Serious about
my work.
Always up for play.

I’m a marketer, a maker, and the kind of person who loves getting to know what makes people, and the things they love, special.

In my spare time, I love playing games, from Disney trivia to nerdier favorites like Magic: The Gathering. I also make and set up crafts for a Dungeons & Dragons campaign.

There’s something special about a game, a story, or a small object that brings people joy. I like being part of that.

Game-night enthusiastHappy to make it by hand

Arizona State University
B.S. Marketing & B.S. Supply Chain Management

English & Spanish
Bilingual