A different brand.
A different conversation.
Through Postscript, I supported Jones Road Beauty, Dr. Squatch, Ridge, True Classic, Beekman 1802, New Era, Thrive Causemetics, FlutterHabit, Caraway, and Lumin, the men’s skincare brand. Each had its own voice, products, and customer base. My job was to understand those differences and write SMS content that felt authentic to the brand while supporting its business goals.
I wrote and ran campaigns using a CRM, balancing promotional messaging with the quality of the customer’s experience.
I got into the conversations.
I spoke directly with potential customers to better understand their needs and how our messaging was landing. Those conversations gave me a closer view of the customer than the campaign copy alone could.
I used what I learned to refine the content, paying attention to subscriber responses and conversion performance as I tested different creative formats and tonal approaches.
“I care about how the message feels to the person reading it, and what their response can teach us.”
Consistent voice.
Shared understanding.
I worked with Customer Success managers to align campaign content with merchant brand guidelines and business objectives. I also developed brand voice documentation and content playbooks to standardize messaging quality and help new strategists get up to speed.
THE RESULT
Highest conversion rates
on my team.
Customer understanding, attention to brand voice, and a willingness to keep refining the message were central to how I worked.
What I bring to the next team.
Hands-on campaign experience, clear writing, and a habit of listening closely. I’m excited to bring that foundation to lifecycle programs that help people feel welcomed, stay engaged, and find their next reason to connect with a brand.
See a welcome-journey concept ↗