Melissa Loza
Brand & CRM Marketing
San Francisco, California
mloza2@asu.edu · LinkedIn · English & Spanish
Professional summary
Brand and customer marketing professional who builds authentic messaging that connects with audiences and drives conversions. Hands-on experience running SMS campaigns in a CRM for leading e-commerce brands, using customer conversations and campaign results to refine content. Background spans DTC brand founding, content strategy, and retail brand experiences. Bilingual in English and Spanish.
Professional experience
Marketing Communication Strategist
- Achieved the highest conversion rates on the team through conversational SMS campaigns that balanced promotional goals with an authentic brand voice.
- Wrote and ran CRM-based SMS campaigns for brands including Jones Road Beauty, Dr. Squatch, New Era, Ridge, and Caraway, tailoring content to distinct audiences.
- Spoke directly with potential customers to understand their needs and reactions to campaign messaging, using those insights to refine SMS content.
- Tested creative formats and tonal approaches, using subscriber responses and conversion performance to improve messaging and two-way engagement.
- Collaborated with Customer Success managers to align campaign content with merchant brand guidelines and business objectives.
- Developed brand voice documentation and content playbooks that standardized messaging quality and accelerated onboarding of new strategists.
Executive Intern
- Led associates in executing brand-aligned store experiences and visual merchandising for a high-traffic retail location during peak seasonal periods.
- Recommended merchandising improvements based on customer traffic patterns and competitive analysis.
Founder & Creative Director
- Built a consumer lifestyle brand from the ground up, owning brand identity, tone of voice, product design, packaging, and customer experience.
- Created and managed content across Instagram, Snapchat, and TikTok, growing an organic following through consistent storytelling, community engagement, and trend-aligned content.
- Generated an 85% sell-through rate at flagship market events through compelling product presentation and in-person brand storytelling.
Education
W. P. Carey School of Business, Arizona State University
B.S. Marketing · B.S. Supply Chain Management · May 2023
Certifications
HubSpot Social Media Marketing Certificate (2022) · Hootsuite Platform Certification (2022)
Skills
Marketing: SMS Campaign Execution · CRM · Copywriting · Customer Insights · Campaign Performance Analysis · Content Testing · Brand Voice Development
Tools: SMS/CRM Platforms · HubSpot · Shopify · Hootsuite · Adobe Photoshop · Microsoft Office Suite