@font-face{font-family:Bookman;src:url('/assets/fonts/bookman-light.otf') format('opentype');font-weight:400;font-display:swap}
@font-face{font-family:Bookman;src:url('/assets/fonts/bookman-italic.otf') format('opentype');font-weight:400;font-style:italic;font-display:swap}
@font-face{font-family:Nimbus;src:url('/assets/fonts/sans-regular.otf') format('opentype');font-weight:400;font-display:swap}
@font-face{font-family:Nimbus;src:url('/assets/fonts/sans-bold.otf') format('opentype');font-weight:700;font-display:swap}
:root{--paper:#fffdf7;--ink:#372622;--muted:#6d5b54;--red:#a32e24;--tomato:#d94b38;--butter:#ffeda4;--pink:#f9e7e1;--line:#dccfc2;--serif:Bookman,Georgia,serif;--sans:Nimbus,Arial,sans-serif}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:110px}body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);font-size:17px;line-height:1.55;-webkit-font-smoothing:antialiased}body,button,a{-webkit-tap-highlight-color:transparent}button,input{font:inherit}button,a{touch-action:manipulation}a{color:inherit;text-decoration:none}button{color:inherit}img{display:block;max-width:100%;height:auto}h1,h2,h3,p,figure{margin:0}h1,h2,h3{font-weight:400}h1,h2,h3,blockquote{font-family:var(--serif)}h1,h2{letter-spacing:-.055em;line-height:1.12}h3{letter-spacing:-.04em;line-height:1.25}p+p{margin-top:1em}em{font-family:var(--serif);color:var(--red);font-weight:400}::selection{background:var(--butter);color:var(--ink)}a:focus-visible,button:focus-visible,summary:focus-visible,[tabindex]:focus-visible{outline:3px solid var(--red);outline-offset:6px}a,button{transition:background-color .2s,color .2s,transform 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button:hover:not([aria-selected=true]){background:var(--pink)}.journey-panel{display:grid;grid-template-columns:1fr 1.25fr;gap:65px;margin-top:40px;align-items:start}.journey-rationale{padding-top:22px}.journey-rationale h3{font-size:33px;margin-block:22px}.journey-rationale>p:not(.eyebrow){font-size:18px;color:var(--muted);max-width:430px}.journey-rationale dl{margin-top:29px;padding-top:18px;border-top:1px solid var(--line);font-size:15px}.journey-rationale dt{font-weight:700;margin-top:15px}.journey-rationale dd{margin:5px 0 0;color:var(--muted)}.message-preview{border:1px solid #ded0b3;box-shadow:6px 7px 0 #eee1c3;background:#fff}.mail-meta{background:#f5eee5;padding:20px 28px;border-bottom:1px solid var(--line);font-size:14px}.mail-meta p{display:grid;grid-template-columns:76px 1fr;gap:7px;line-height:1.45}.mail-meta p+p{margin-top:8px}.mail-meta span{font-weight:700;color:var(--muted)}.message-body{padding:40px;background:var(--butter)}.message-brand{letter-spacing:.13em;font-size:13px;font-weight:700}.message-body h3{font-size:39px;margin-top:35px;margin-bottom:25px}.message-body>p:not(.message-brand){font-size:17px;line-height:1.6}.sample-cta{display:table;color:var(--paper);background:var(--red);padding:11px 19px;border-radius:5px;font-size:15px;margin-top:30px}.message-body small{display:block;font-size:12px;margin-top:23px;color:#66542e}.concept-details{display:grid;grid-template-columns:1fr 1.3fr;gap:80px;padding-bottom:95px}.concept-details h2{font-size:35px;margin-top:20px}.detail-list details{border-top:1px solid var(--line)}.detail-list details:last-child{border-bottom:1px solid var(--line)}.detail-list summary{font-size:18px;font-weight:700;cursor:pointer;padding-block:22px;list-style:none;position:relative;padding-right:32px}.detail-list summary::-webkit-details-marker{display:none}.detail-list 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@media(min-width:1500px){.hero{gap:100px}.portrait-frame img{height:515px}.hero{padding-block:75px 100px}}
@media(max-width:1100px){.shell{width:calc(100% - 72px)}.header-inner{width:calc(100% - 60px)}nav{gap:24px}.hero{gap:40px;grid-template-columns:1.1fr 1fr}.hero h1{font-size:60px}.hero h1 em{white-space:normal}.hero-intro{font-size:18px}.portrait-frame img{height:465px}.hero-star{font-size:94px;left:-24px;top:-28px}.little-note{right:-17px;padding:16px 20px}.section-heading{gap:45px}.section-heading h2{font-size:45px}.feature-copy{padding:34px}.feature-copy h3{font-size:27px}.feature-evidence{padding:34px 26px}.other-work{gap:35px}.other-work article+article{padding-left:35px}.concept-section{gap:50px}.concept-intro h2{font-size:39px}.welcome-note{padding:28px}.welcome-note>p{font-size:34px}.about-grid{gap:55px}.about-copy h2{font-size:42px}.play-photo img{height:520px}.contact-grid{gap:45px}.contact h2{font-size:40px}.email-link{font-size:24px}.about-credentials{flex-direction:column;gap:15px}.case-story{gap:45px}.journey-panel{gap:40px}.concept-details{gap:40px}.message-body{padding:30px}.message-body h3{font-size:34px}}
@media(max-width:800px){html{scroll-padding-top:90px}.shell{width:calc(100% - 48px)}.header-inner{height:76px;width:calc(100% - 48px)}.wordmark{font-size:27px}.menu-toggle{display:flex;align-items:center;gap:18px;border:1px solid var(--ink);background:transparent;border-radius:30px;font-size:14px;padding:8px 15px}.menu-toggle span{font-size:18px}.menu-toggle{min-height:44px}nav{position:absolute;top:76px;left:0;width:100%;padding:24px;background:var(--paper);border-bottom:1px solid var(--line);flex-direction:column;align-items:start;gap:8px;display:none}nav.is-open{display:flex}nav a{width:100%;font-size:17px;padding:12px!important}.nav-resume{border:0;border-radius:0}.hero{padding-block:40px 65px;gap:35px;grid-template-columns:1.1fr 1fr}.hero .eyebrow{font-size:11px;letter-spacing:.08em}.hello{font-size:20px;margin-top:20px}.hero h1{font-size:48px}.hero-intro{font-size:17px;margin-top:20px}.hero-detail{font-size:15px}.hero-actions{gap:16px;flex-wrap:wrap;margin-top:23px}.hero-actions .button{padding:13px 19px;font-size:14px}.hero-actions .text-link{font-size:14px}.portrait-frame{padding:9px 9px 0}.portrait-frame img{height:405px}.portrait-frame figcaption{font-size:12px;height:44px}.little-note{bottom:42px;padding:12px 15px}.little-note strong{font-size:22px}.little-note span{font-size:11px}.hero-star{font-size:73px;top:-23px;left:-9px}.proof-inner{grid-template-columns:1fr 2.7fr;gap:16px;padding-block:27px}.proof-inner .proof-star,.proof-context{display:none}.proof-inner>p:nth-child(2){font-size:19px}.proof-inner .eyebrow{font-size:11px}.section{padding-block:75px}.section-heading{display:block;margin-bottom:30px}.section-heading>p{margin-top:24px;max-width:520px}.section-heading h2{font-size:43px}.postscript-feature{grid-template-columns:1fr}.feature-copy{padding:32px}.feature-copy h3{font-size:31px}.feature-copy>p:not(.eyebrow){max-width:none}.feature-evidence{padding:25px 32px}.evidence-row{padding-block:17px}.merchant-row{gap:25px;align-items:start}.merchant-row ul{gap:16px;justify-content:start}.merchant-row li{font-size:17px}.other-work h3{font-size:28px}.other-work p{font-size:16px}.approach-section{padding-block:70px}.approach-steps{gap:25px}.approach-steps h3{font-size:23px}.approach-steps p{font-size:15px}.concept-section{gap:35px;grid-template-columns:1fr 1fr}.concept-intro h2{font-size:33px}.concept-intro>p:not(.eyebrow){font-size:16px}.concept-preview{padding:17px}.welcome-note{padding:23px 19px}.welcome-note>p{font-size:28px}.note-signoff{font-size:12px}.concept-caption{font-size:11px}.about-section{padding-block:65px}.about-grid{gap:35px;grid-template-columns:1fr 1.2fr}.about-photos{padding:6px}.play-photo{padding:8px 8px 0}.play-photo img{height:510px}.play-photo figcaption{font-size:12px}.about-copy h2{font-size:33px}.about-copy>p:not(.eyebrow){font-size:16px}.about-star{font-size:80px;right:-25px}.contact{padding-top:65px}.contact-grid{grid-template-columns:1fr}.contact-actions{max-width:560px;width:100%}.email-link{font-size:28px}.footer-line{margin-top:50px;flex-wrap:wrap}.footer-line p{font-size:12px}.case-meta{gap:25px;grid-template-columns:1.3fr 1fr}.case-meta p:last-child{grid-column:1 / -1}.case-story{grid-template-columns:1fr;padding-bottom:75px}.case-story aside{display:none}.story-body h2{font-size:34px}.case-hero{padding-bottom:50px}.case-hero h1{font-size:51px}.case-lead{font-size:20px}.journey-header h2{font-size:37px}.journey-panel{grid-template-columns:1fr 1.2fr;gap:30px}.journey-rationale h3{font-size:27px}.journey-rationale>p:not(.eyebrow){font-size:16px}.mail-meta{padding:16px;font-size:12px}.mail-meta p{grid-template-columns:65px 1fr}.message-body{padding:25px}.message-body h3{font-size:30px}.message-body>p:not(.message-brand){font-size:16px}.concept-details{grid-template-columns:1fr;gap:35px}.concept-details h2{font-size:34px}.resume-paper{padding:35px}}
@media(max-width:560px){.shell{width:calc(100% - 40px)}.header-inner{width:calc(100% - 40px);height:70px}nav{top:70px}.hero{display:flex;flex-direction:column;align-items:stretch;padding-block:33px 56px;gap:40px}.hero .eyebrow{font-size:11px;letter-spacing:.08em}.hello{margin-top:22px}.hero h1{font-size:clamp(49px,12.4vw,68px);letter-spacing:-.065em}.hero h1 em{white-space:nowrap;margin-top:6px}.hero-intro{font-size:19px;max-width:400px;margin-top:24px}.hero-detail{font-size:16px;max-width:400px;margin-top:15px}.hero-actions{margin-top:26px;gap:22px}.hero-actions .button{font-size:15px;padding:14px 21px}.hero-visual{width:calc(100% - 18px);max-width:390px;align-self:center;padding:12px 13px 0 5px}.portrait-frame{transform:rotate(2deg);padding:10px 10px 0;box-shadow:7px 9px 0 #f0e4d6}.portrait-frame img{height:390px;object-position:center 26%}.portrait-frame figcaption{font-size:13px;height:44px}.hero-star{left:-12px;top:-12px;font-size:83px}.little-note{bottom:44px;right:-6px;padding:15px 20px}.little-note strong{font-size:25px}.little-note span{font-size:12px}.proof-inner{grid-template-columns:1fr;gap:10px;padding-block:26px}.proof-inner>p:nth-child(2){font-size:22px}.proof-inner>p:nth-child(2) br{display:none}.proof-inner .eyebrow{font-size:11px}.section{padding-block:66px}.section-heading h2{font-size:41px}.section-heading>p{font-size:17px;margin-top:22px}.eyebrow{font-size:12px}.feature-copy{padding:27px 23px}.feature-copy h3{font-size:27px}.feature-copy h3 br{display:none}.feature-copy>p:not(.eyebrow){font-size:16px}.inline-skills{gap:6px;margin-block:23px}.inline-skills li{font-size:12px;padding:5px 8px}.feature-evidence{padding:22px 23px}.feature-evidence>.eyebrow{font-size:11px}.evidence-row{padding-block:19px}.evidence-row p{font-size:16px}.merchant-row{display:block;padding-block:23px;margin-bottom:35px}.merchant-row>p{font-size:10px}.merchant-row>p br{display:none}.merchant-row ul{margin-top:15px;gap:12px 20px}.merchant-row li{font-size:16px}.other-work{grid-template-columns:1fr;gap:35px}.other-work article+article{border-left:0;border-top:1px solid var(--line);padding-left:0;padding-top:30px}.other-work h3{font-size:32px}.other-work article>p:not(.result){font-size:17px}.small-label{font-size:12px}.small-label span+span{font-size:11px}.result strong{font-size:51px}.result{margin-top:23px}.approach-section{padding-block:60px}.approach-steps{grid-template-columns:1fr;gap:29px}.approach-steps article{display:grid;grid-template-columns:40px 1fr;gap:0 8px;padding-top:20px}.step-index{grid-row:1 / 3;margin-top:4px}.approach-steps h3{font-size:27px;margin:0 0 14px}.approach-steps p{grid-column:2;font-size:16px}.concept-section{grid-template-columns:1fr;gap:37px}.concept-intro h2{font-size:39px}.concept-intro>p:not(.eyebrow){font-size:17px;max-width:none;margin-top:22px}.concept-preview{margin-inline:5px;padding:22px;transform:rotate(1.5deg)}.welcome-note{padding:28px}.welcome-note>p{font-size:37px}.concept-caption{font-size:12px}.note-signoff{font-size:13px}.about-section{padding-block:60px}.about-grid{grid-template-columns:1fr;gap:42px}.about-copy{grid-row:1}.about-copy h2{font-size:41px}.about-copy>p:not(.eyebrow){font-size:17px}.about-credentials{flex-direction:row;font-size:13px;gap:17px;align-items:start}.about-credentials>p:first-child{max-width:220px}.personality-notes span{font-size:12px}.about-photos{max-width:380px;width:calc(100% - 16px);margin:auto;padding:10px 13px 0}.play-photo img{height:450px;object-position:center 48%}.play-photo figcaption{font-size:13px}.about-star{font-size:95px;right:-12px;bottom:25px}.contact{padding-top:58px}.contact h2{font-size:39px}.contact-grid{gap:36px}.contact-grid>div>p:not(.eyebrow){font-size:17px}.email-link{font-size:clamp(21px,6.4vw,27px)}.contact-secondary{font-size:14px;gap:25px}.footer-line{display:grid;grid-template-columns:1fr auto;padding-block:26px;gap:13px}.footer-line .wordmark{font-size:25px}.footer-line p{grid-column:1 / -1;grid-row:2;margin:0}.footer-line>a:last-child{grid-column:2;grid-row:1;font-size:12px}.case-hero{padding-top:28px}.back-link{margin-bottom:30px}.case-hero>.eyebrow{font-size:10px;letter-spacing:.08em}.case-hero h1{font-size:43px}.case-lead{font-size:19px;margin-top:25px}.case-meta{grid-template-columns:1fr;gap:21px;font-size:15px}.case-meta p:last-child{grid-column:auto}.story-body h2{font-size:31px}.story-body>p{font-size:17px}.story-body blockquote{padding:25px;font-size:27px}.case-result{padding:28px 24px}.case-result h3{font-size:30px}.case-result p{font-size:16px}.concept-disclosure{font-size:14px}.journey{padding-bottom:60px}.journey-header{padding-top:34px}.journey-header h2{font-size:36px}.journey-tabs{display:grid;grid-template-columns:1fr;gap:7px;border:0;margin-top:25px;padding:0}.journey-tabs button{font-size:15px;text-align:left;padding:11px 17px}.journey-tabs button[aria-selected=true]::after{content:'✓';float:right}.journey-panel{grid-template-columns:1fr;gap:27px;margin-top:22px}.journey-rationale h3{font-size:30px;margin-block:15px}.journey-rationale dl{margin-top:22px}.message-body{padding:30px}.message-body h3{font-size:35px}.mail-meta{padding:17px 21px;font-size:13px}.mail-meta p{grid-template-columns:70px 1fr}.message-body small{font-size:12px}.concept-details{padding-bottom:70px}.concept-details h2{font-size:33px}.detail-list summary{font-size:17px}.resume-main{width:100%;padding-inline:20px}.resume-toolbar{padding-block:25px;flex-wrap:wrap}.resume-toolbar .button{font-size:13px;padding:12px 16px;gap:12px}.resume-paper{padding:25px 20px}.resume-paper h1{font-size:38px}.resume-paper p,.resume-paper li{font-size:15px}.resume-paper header>p{font-size:13px}.resume-paper .resume-role{font-size:18px}.resume-paper h3{font-size:17px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{transition:none!important;animation:none!important}}
@media print{@page{size:Letter;margin:.48in}.site-header,.skip,.contact,.resume-toolbar{display:none!important}body{background:white;color:#000;font-size:10pt}.shell,.resume-main{width:100%;max-width:none;padding:0;margin:0}.resume-paper{padding:0;box-shadow:none;border:0;background:white}.resume-paper h1{font-family:var(--sans);font-size:24pt;line-height:1.1;letter-spacing:0;font-weight:700}.resume-paper .resume-role{font-size:11pt;color:#000;margin-top:5px}.resume-paper header>p{font-size:9pt;margin-top:5px}.resume-paper section{margin-top:12px}.resume-paper h2{font-size:11pt;margin-bottom:6px;padding-bottom:4px;break-after:avoid}.resume-paper h3{font-size:10pt;margin-top:10px;break-after:avoid}.resume-paper p,.resume-paper li{font-size:9.5pt;line-height:1.28}.resume-paper li{margin-block:4px;break-inside:avoid}.resume-paper ul{margin-block:6px;padding-left:16px}.resume-paper .resume-meta{margin-top:3px;break-after:avoid}.resume-paper a{color:#000;text-decoration:none}.resume-paper section>p+p{margin-top:6px}a[href]::after{content:none!important}}

/* Immediate brand recognition: a compact ribbon before the introduction. */
.brand-showcase{padding:10px 0 8px;background:#fff;border-bottom:1px solid var(--line);overflow:hidden}
.brand-heading{display:flex;align-items:center;justify-content:space-between;gap:24px;margin-bottom:0}
.brand-heading>.eyebrow{font-size:11px;letter-spacing:.1em;color:var(--muted)}
.brand-controls{display:flex;align-items:center;gap:24px;flex-shrink:0}
.brand-controls .text-link{font-size:12px;gap:12px;padding-block:12px;border:0;text-decoration:underline;text-underline-offset:4px}
.brand-window{width:100%;padding-block:0}
.brand-track{width:min(1240px,calc(100% - 112px));margin-inline:auto}
.brand-list{list-style:none;padding:0;margin:0;display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:20px 32px}
.brand-list--copy{display:none}
.brand-card{height:84px;min-width:0;display:flex;align-items:center;justify-content:center;padding:13px 22px;position:relative}
.brand-card img{width:100%;height:100%;object-fit:contain;max-width:172px;max-height:58px}
.brand-card[data-brand="jones-road"] img{max-width:172px}
.brand-card[data-brand="new-era"] img{max-width:190px;max-height:74px}
.brand-card[data-brand="beekman"] img{max-width:176px}
.brand-card[data-brand="true-classic"] img{max-width:154px}
.brand-card[data-brand="flutterhabit"] img{max-width:150px}
.brand-card[data-brand="dr-squatch"] img{max-width:172px;max-height:86px}
.brand-motion{display:inline-flex;align-items:center;gap:8px;justify-content:center;min-width:86px;min-height:44px;padding:8px 12px;border:0;border-radius:30px;background:transparent;color:var(--ink);font:inherit;font-size:12px;cursor:pointer;transition:background .2s,border-color .2s}
.brand-motion:hover{background:var(--paper);border-color:var(--muted)}
.brand-motion[hidden]{display:none}
.motion-symbol{font-family:Arial,sans-serif;font-size:16px;line-height:1;width:14px;text-align:center}
.brand-showcase.is-enhanced:not(.is-reduced):not(.is-browsing) .brand-window{overflow:hidden;mask-image:linear-gradient(to right,transparent,#000 5%,#000 95%,transparent);-webkit-mask-image:linear-gradient(to right,transparent,#000 5%,#000 95%,transparent)}
.brand-showcase.is-enhanced:not(.is-reduced):not(.is-browsing) .brand-track{display:flex;width:max-content;margin:0;animation:brand-drift 55s linear infinite;will-change:transform}
.brand-showcase.is-enhanced:not(.is-reduced):not(.is-browsing) .brand-list{display:flex;flex-shrink:0;gap:36px;padding:0 18px}
.brand-showcase.is-enhanced:not(.is-reduced):not(.is-browsing) .brand-card{flex:0 0 200px;width:200px}
.brand-showcase.is-paused .brand-track,.brand-showcase.is-outside-view .brand-track{animation-play-state:paused!important}
@keyframes brand-drift{to{transform:translateX(-50%)}}
@media(hover:hover){.brand-window:hover .brand-track{animation-play-state:paused!important}}
@media(max-width:900px){.brand-heading{gap:20px}.brand-controls{gap:12px}.brand-list{grid-template-columns:repeat(3,minmax(0,1fr))}.brand-track{width:calc(100% - 72px)}}
@media(max-width:600px){.brand-showcase{padding:8px 0 6px}.brand-heading{gap:8px}.brand-heading>.eyebrow{font-size:10px;letter-spacing:.06em;max-width:230px}.brand-controls .text-link{display:none}.brand-track{width:calc(100% - 40px)}.brand-list{grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}.brand-card{height:74px;padding:12px 17px}.brand-showcase.is-enhanced:not(.is-reduced):not(.is-browsing) .brand-card{flex-basis:156px;width:156px;height:74px}.brand-showcase.is-enhanced:not(.is-reduced):not(.is-browsing) .brand-list{gap:20px;padding-inline:10px}.brand-showcase.is-enhanced:not(.is-reduced):not(.is-browsing) .brand-track{animation-duration:48s}.brand-motion{min-width:76px;padding-inline:8px}}
@media(prefers-reduced-motion:reduce){.brand-showcase .brand-track{animation:none!important;transform:none!important}.brand-showcase .brand-list--copy{display:none!important}}
@media print{.brand-motion,.brand-list--copy{display:none!important}.brand-showcase .brand-track{animation:none!important;transform:none!important}}

.brand-card[data-brand="thrive"] img{max-width:148px;max-height:67px}
.brand-card[data-brand="lumin"] img{max-width:165px}
.other-work{margin-top:43px}

.brand-link{display:flex;align-items:center;justify-content:center;width:100%;height:100%;border-radius:4px;transition:opacity .2s,transform .2s}
.brand-link:hover{transform:translateY(-3px);opacity:.75}
.brand-link:focus-visible{outline:2px solid var(--red);outline-offset:8px}